Hi, I’m Mia Pokriefka, a product leader and creative technologist with 10+ years building products from strategy to delivery, driving engagement, adoption, and scale

I’ve taken products from 0→1 MVPs to scaled systems. My through line: turning emerging technology into products people actually use, love, and return to.

As Head of Product at two venture-backed startups, I’ve led cross-functional teams, aligning engineering, data science, and creative to design intuitive systems and ship products used by global brands, NYT bestselling authors, mission-driven orgs, and influential creators. Earned recognition with a Shorty Award for innovation.

My experience has taught me to align user needs with business goals, building products that balance user delight with business growth.

As co-creator of MADWOMEN, I spotlight the strategic minds behind culture-defining products and campaigns, examining the product decisions, user insights, and market forces that shape what we see, share, and buy.

Fun fact: I experienced virality working on KONY 2012, which shaped how I think about technology’s power to spark action and build products people return to.

☀️ Pisces Sun 🌕 Sagittarius Moon 🧭 Scorpio Rising

→ Pioneered OneOnOnes™ — a conversational AI system combining applied AI with behavioral and narrative design to create a new format for user interaction. Achieved 91%+ response rates, sustained 5+ minute sessions, and drove 35% CTR, doubling industry-standard conversions.

→ Designed and shipped 70+ conversational AI products across Instagram and Messenger for global brands, bestselling authors, and mission-driven organizations. Transformed user engagement by turning passive audiences into active participants, earning a Shorty Award for innovation.

→ Built real-time data intelligence systems, transforming millions of behavioral signals into actionable insights that fueled continuous improvement and product optimization.

→ Created a multimodal learning platform that reimagined online education by moving beyond passive video/PDF downloads, embedding interactivity and personalization directly into the experience, boosting course completion by 40%. Partnered with NYT bestselling authors, CEOs, and creators to turn insights into scalable, revenue-generating learning experiences.

→ Raised venture capital in an ecosystem where less than 2% goes to women, shaping how I lead and advocate for equity in tech.

You can catch me hosting MADWOMEN on Spotify/Apple, where I converse with those shaping what we see, share, and buy, or in Forbes, Fast Company, Entrepreneur, or Crunchbase.

Born in Detroit. Came of age in Graz, Austria. Home base is in Los Angeles.

I’ve been at the forefront of emerging technology and digital innovation since 2017.

My first job out of college culminated with a viral YouTube video that garnered 120M views and generated $14M in just 6 days. I saw the impact of coupling engaging storytelling with innovations in technology to get people to take action. This became a driving force in my philosophy of innovation: If you create something that makes people feel something, chances are they’ll do something.

My anthropology background trained me to uncover the human needs behind behavior. Startups taught me to balance those needs with business goals, building products that serve both people and growth. Together? I define and build solutions for the real world, not just the roadmap.