Hi, I’m Mia Pokriefka, a product leader and creative technologist with 10+ years of experience across product strategy, discovery, and delivery.

I’ve taken products from 0→1 MVPs to scaled systems, building AI-enhanced platforms and award-winning chatbots along the way. My approach balances business growth with creating products that meet people where they are and anticipate what they’ll need next.

As Head of Product at two venture-backed startups, I’ve led cross-functional teams, aligning engineering, data science, and creative to design intuitive systems and ship products used by global brands, NYT bestselling authors, mission-driven orgs, and influential creators. By reimagining how brands connect with audiences through conversational UX, we achieved a 90% response rate and 35% CTA click-through rate.

As co-creator of MADWOMEN, I spotlight the strategic minds behind culture-defining products and campaigns, examining the product decisions, user insights, and market forces that shape what we buy and how we use it.

☀️ Pisces Sun 🌕 Sagittarius Moon 🧭 Scorpio Rising

→ Pioneered OneOnOnes™ — an intent-driven UX format blending behavioral science, interaction design, and AI to guide next-best actions. Established design principles that anticipated agentic interaction and earned recognition with a Shorty Award for Innovation

→ Designed 100+ interactive storytelling experiences for global brands, NYT bestselling authors, mission-driven orgs, and influential creators, sustaining 5+ minute sessions, achieving 91%+ response rates, and doubling industry-standard conversions.

→ Built real-time data intelligence systems that transformed millions of behavioral signals into actionable insights, leveraging ML and later LLMs to personalize experiences at scale.

→ Created a multimodal learning platform that combined storytelling, behavioral psychology, and personalized learning styles (audio, video, text) into courses with NYT-bestselling authors, influencers, and thought leaders.

→ Raised venture capital in an ecosystem where less than 2% goes to women, shaping how I lead and advocate for equity in tech.

→ Host & Creator of MADWOMEN, spotlighting the creative strategies behind culture-shaping campaigns and products to explore why we watch what we watch, buy what we buy, and use what we use.

→ Work featured in Forbes, Fast Company, Entrepreneur, Crunchbase, etc.

Born in Detroit. Came of age in Graz, Austria. Home base is in Los Angeles.

I’ve been at the forefront of emerging technology and digital innovation since 2017.

My first job out of college culminated with a viral YouTube video that garnered 120M views and generated $14M in just 6 days. I saw the impact of coupling engaging storytelling with innovations in technology to get people to take action. This became a driving force in my philosophy of innovation: If you create something that makes people feel something, chances are they’ll do something.

My anthropology background trained me to uncover the human needs behind behavior. Startups taught me to balance those needs with business goals, building products that serve both people and growth. Together? I define and build solutions for the real world, not just the roadmap.